斯坦利・巴兰博士同任美国布赖恩特学院传播系主任、教授。主要研究方向为；大众传播的经验主义/定量研究，大众媒介与社会的现实建构，媒介素养技能的形成与发展。主要著作有：《无线电通迅绪论：技术的会聚》，《大众传播绪论：媒介素养和文化》，《电视批评：解读、写作和分析》等。 丹尼斯・戴维斯博士现任美国宾州州立大学传播学院影视和媒介研究系主任、教授。主要教学和研究方向为：大众传播理论、新媒介素养、国际传播、研究方法和政治传播。他与人合作出版了4本关于政治传播、大众传播理论和新闻受众研究的著作，另为多种学术著作撰写了15个章节，并在各种学术会议上发表50多篇论文。 曹书乐，曾任教于北京电影学院电影学系讲师。清华大学外语系、中文系双学士，清华大学新闻与传播学院传播学硕士，现为清华大学新闻与传播学院博士生。主要论文有《新闻集团进入中国媒介市场行为研究》，主要译文有《全...(展开全部)

"McQuail's Mass Communication Theory" has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: co...(展开全部)

<A TARGET="_blank" HREF="http:////www.sagepub.co.uk//mcquail5//"><IMG BORDER="0" SRC="IMAGES//companionwebsite.jpg" ALT="A companion website is available for this text" WIDTH="75" HEIGHT="20"><//a> </P> OVER 80,000 COPIES SOLD!</P> </P> The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understa...(展开全部)

In this major new work, Thompson develops an original account of ideology and relates it to the analysis of culture and mass communication in modern Societies. Thompson offers a concise and critical appraisal of major contributions to the theory of ideology, from Marx and Mannheim, to Horkheimer, Adorno and Habermas. He argues that these thinkers - and social and politi...(展开全部)

In this major new work, Thompson develops an original account of ideology and relates it to the analysis of culture and mass communication in modern Societies. Thompson offers a concise and critical appraisal of major contributions to the theory of ideology, from Marx and Mannheim, to Horkheimer, Adorno and Habermas. He argues that these thinkers - and social and politi...(展开全部)

MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory?social/behavioral and critical/cultural?and concludes with a discussion of how these two tradition...(展开全部)

保罗 C. 科兹比 （Paul C. Cozby） 加利福尼亚大学富勒顿分校的心理学名誉教授。科兹比博士毕业于加利福尼大学河滨分校，在明尼苏达大学获得心理学哲学博士学位。他是美国心理学会会员和心理科学协会成员，担任心理学计算机学会的主席，也是西部心理学会执行主席。他是《在行为科学中使用计算机》一书的作者，并同Daniel Perlman一起担任《社会心理学》杂志的合作主编。 斯科特 C. 贝茨 （Scott C. Bates） 犹他州立大学的副教授。他在惠特曼学院获得理学学士，在西华盛顿大学获得实验心理学理学硕士，在科罗拉多州立大学获得社会心理学哲学博士。他的研究兴趣和经历很丰富，在许多领域中都进行过研究，例如，青少年问题行为与问题行为预防，高等教育中的教与学，以及室外空间种植与看护植物的心理学结果。 译者简介 张　彤 浙江大学心理与行为科学系副教授...(展开全部)

"Methods in Behavioral Research" has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's tenth edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader intr...(展开全部)